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On-page optimization is another crucial aspect of SEO. It involves optimizing individual web pages to improve their relevance and visibility to search engines. This includes optimizing meta tags, titles, and descriptions, as well as structuring content in a way that is easily understood by search engine crawlers. On-page optimization also includes ensuring that a website has a user-friendly design, easy navigation, and fast loading speed. Off-page optimization focuses on building the website's authority and reputation through external factors. One of the primary methods of off-page optimization is link building, which involves acquiring high-quality backlinks from other reputable websites. Search engines consider backlinks as indicators of a website's credibility and relevance. However, it's important to note that quality is more important than quantity when it comes to backlinks.

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